Product introduction
Jingdian Dian is a one-stop AIGC content creation platform independently developed by JD.com, deeply focused on the practical operational needs of e-commerce merchants. Based on JD's proprietary generative AI technology, it integrates intelligent production capabilities from visual assets to textual content, aiming to provide efficient and cost-effective content solutions for merchants. By leveraging deep learning on massive product data and user consumption behaviors within the platform, the system accurately captures buyer preferences and the aesthetic style of the JD ecosystem, enabling automated production of product images, marketing copy, and live streaming scripts.
As a "content productivity accelerator" within the JD ecosystem, Jingdian Dian significantly reduces the labor costs associated with traditional graphic design and copywriting, while greatly improving the speed of product launches and marketing conversion efficiency. Merchants can obtain high-quality, high-conversion display materials in a short time simply by inputting basic information, allowing them to focus more on core business growth.
Main Features
- AI Smart Background Removal: Supports one-click removal or replacement of product backgrounds with hair-level edge processing precision, and supports batch operations, greatly simplifying the photo editing workflow.
- AI Product Image Generation: Automatically generates scene-based product images in various styles based solely on text descriptions, automatically matching lighting effects and perspective without complex modeling.
- Marketing Overlay Creation: Intelligently identifies the product subject and automatically overlays promotional tags, price bubbles, countdowns, and other marketing elements, ensuring output complies with JD main image specifications.
- AI Selling Point Visualization: Automatically extracts core differentiated advantages of products and converts them into intuitive visual selling point images to enhance product appeal.
- Full-Link Copy Generation: Generates complete sets of marketing text, including titles, detail page copy, and live streaming scripts, based on product attributes and target audience profiles.
Application Scenarios
- Rapid New Product Launch: Suitable for categories like 3C digital products, where merchants can batch generate scene images and supporting copy on launch day, shortening the cycle from development to online listing.
- Promotional Event Preparation: Apparel brands can efficiently produce multiple sets of main images and promotional overlays before major sales events to quickly test click-through rates for different versions and optimize投放 strategies.
- Live Streaming Content Planning: Beauty stores can use the AI script feature to automatically generate structured live streaming scripts and interaction pacing arrangements, improving live room conversion rates.
- Cross-Border Product Localization: Overseas brands can quickly adapt to the localized display style of JD Worldwide by using Chinese selling point images and copy generated by the platform, lowering communication barriers.
- Daily Asset Iteration: Merchants in visually driven categories like home furnishings can regularly update product images and detail pages using the tool to maintain freshness and competitiveness in their store's visual identity.
