Product introduction
Miaoya is the world's first AI design platform tailored for trendy toy creators, jointly developed by Alibaba's Tongyi Large Model Division and Damai Entertainment. It officially launched on April 23, 2026, and announced its full public beta at the D20 Global Dean Summit in July of the same year. Built on Alibaba's self-developed Wan2.7-Image large model, Miaoya adheres to the philosophy that "all inspiration comes from you," aiming to reconstruct the trendy toy design process through natural language interaction.
Miaoya integrates previously fragmented stages such as concept setting, character illustration, and product rendering into an efficient toolchain. Users simply input text descriptions, and the system dispatches multiple AI Agents—including Art Director, IP Designer, and Product Director—to collaborate. This produces a complete set of digital assets, including world-building lore, three-view drawings, and renderings for blind boxes, vinyl toys, and mecha models. Coupled with copyright registration and a million-yuan incentive plan, it covers the entire workflow from creative conception to commercial prototyping.
Key Features
- Text-Driven Image Generation: Supports generating 2D concept art and 3D models directly via Chinese natural language, eliminating the need for professional drawing or modeling skills and significantly lowering the barrier to entry.
- Multi-Agent Collaboration: Features virtual roles like Art Director, IP Designer, and Product Director. These agents collaborate in a chat-like interface, advancing creation according to the real-world division of labor in the trendy toy industry, rather than relying on simple single-turn image generation.
- Complete Digital Asset Output: Can generate world-building settings, character bios, main concept images, standard three-view drawings, four-panel comics, and product renderings for categories like blind boxes, vinyl toys, and mecha in one go, facilitating direct communication with factories for prototyping.
- Fine-Grained Style Control: Offers over 17 trendy toy-specific styles, including Q-version, Guochao (National Trend), Cyberpunk, and articulated dolls. It supports pixel-level adjustments to bone structure, eye shape, color scheme, material, and expression. Users can also upload reference images to lock in character features and artistic style.
- Flexible Dual-Mode Workflow: Includes a lightweight "one-sentence generation" quick channel and a project-based full incubation workflow. It supports multi-round iteration for the same IP and asset archiving management.
- Copyright Protection & Community Ecosystem: Integrated with China's Copyright Chain to provide blockchain-based rights confirmation and infringement complaint takedown services. The built-in Discovery page and personal profiles, combined with the million-yuan incentive plan, offer users exposure, cash rewards, and opportunities for IP signing and revenue sharing.
Application Scenarios
- Zero-Basis Start for Independent Creators: Individual users without painting or modeling backgrounds can use Miaoya to independently complete everything from character design to product renderings, directly presenting proposals to factories or channels for mold opening discussions.
- Low-Cost IP Concept Validation: Before committing to modeling and mold opening, users can batch-generate various character and world-building schemes via text to quickly screen high-potential directions, compressing the traditional dozens-of-days design cycle to under one week.
- Brand Collaborations & Cultural Marketing: Brands can leverage the platform to mass-produce visual effects for mascots and cross-over blind box collaborations, used for proposal presentations, e-commerce detail pages, and exhibition materials, effectively shortening internal review chains.
- University Teaching & Graduation Projects: Art and design majors can integrate Miaoya into courses, adopting a "professional guidance + AI collaboration" model to complete final projects. This reduces the learning cost of 3D software while focusing on creativity itself.
- Handmade Customization & Small Studio Orders: Handcraft prototype makers and custom doll shop owners can export proportionally accurate design drawings and production parameters as reference drafts for figure carving and silicone molding, enhancing customization efficiency.
